Research Tasks
Magazine covers:
Denotation
This magazine cover consists of a famous male rapper known as "T.I."(his name in a large white font) looking straight at the camera as if he is looking straight at the audience in a monochromatic close up showing the artists head to his shoulder but his hands are visible as he is holding his hands together in a gradient navy blue and black background. Behind the main image is the masthead and in front of him is 6 other cover lines in the red and white.
Mise-en-scene
The artists looks at the camera in a serious type of way suggesting that he is a serious guy and not one to mess with which represents the male gender as dominant. He is wearing his hat tilted which could suggest that he is some sort of 'gangster'. we can see that he has on quite alot of jewelry such as the 2 chains on his neck, the crystal bracelet on his right wrist and his black watch connotes wealth which may suggests that his income is great.
Typography
The masthead 'vibe' goes across the whole page and is in a bold bright red font to be eye catching and easy to read by its target audience. Most of the text use the colour white or red, and there is also a quote from the artist 'T.I' saying that people are comparing him to the rapper Tupac which is maybe suggesting that he is not far or is on the same level as the he rapper Tupac who is reffered as a legend to many fans.
Target Audience
Considering all of these points, the likely target audience would be people (male and female, though more male audience members than female) aged 14-70. They would have a good knowledge of popular culture and a definite interest in a wide range of musical styles and the music industry generally. They are likely to be well educated/well read, and have an interest in American popular culture.
This magazine cover consists of a famous male rapper known as "T.I."(his name in a large white font) looking straight at the camera as if he is looking straight at the audience in a monochromatic close up showing the artists head to his shoulder but his hands are visible as he is holding his hands together in a gradient navy blue and black background. Behind the main image is the masthead and in front of him is 6 other cover lines in the red and white.
Mise-en-scene
The artists looks at the camera in a serious type of way suggesting that he is a serious guy and not one to mess with which represents the male gender as dominant. He is wearing his hat tilted which could suggest that he is some sort of 'gangster'. we can see that he has on quite alot of jewelry such as the 2 chains on his neck, the crystal bracelet on his right wrist and his black watch connotes wealth which may suggests that his income is great.
Typography
The masthead 'vibe' goes across the whole page and is in a bold bright red font to be eye catching and easy to read by its target audience. Most of the text use the colour white or red, and there is also a quote from the artist 'T.I' saying that people are comparing him to the rapper Tupac which is maybe suggesting that he is not far or is on the same level as the he rapper Tupac who is reffered as a legend to many fans.
Target Audience
Considering all of these points, the likely target audience would be people (male and female, though more male audience members than female) aged 14-70. They would have a good knowledge of popular culture and a definite interest in a wide range of musical styles and the music industry generally. They are likely to be well educated/well read, and have an interest in American popular culture.
Denotations
The magazine cover has the hip-hop artist Tupac Shakur (2PAC) in a black and white effect and in a grey background with a white bold masthead in a bright red rectangle making the mast head stand out the most on the page.
Mise-en-scene
Tupac is wearing a gold chain which suggests wealth and that he has money, the chain has a gold pendent which is a pistol which suggest that he is probably fascinated with guns or maybe affiliated with guns and crime.
Typography
The masthead "RESPECT." is in bold and is placed in a red background, the main cover line says 2PAC in a bold white font
Target Audience
The target audience will be aimed at all ages of people who like hip-hop and rap music, also fans of 2pac
The magazine cover has the hip-hop artist Tupac Shakur (2PAC) in a black and white effect and in a grey background with a white bold masthead in a bright red rectangle making the mast head stand out the most on the page.
Mise-en-scene
Tupac is wearing a gold chain which suggests wealth and that he has money, the chain has a gold pendent which is a pistol which suggest that he is probably fascinated with guns or maybe affiliated with guns and crime.
Typography
The masthead "RESPECT." is in bold and is placed in a red background, the main cover line says 2PAC in a bold white font
Target Audience
The target audience will be aimed at all ages of people who like hip-hop and rap music, also fans of 2pac
Double Page Spread:
Denotation
The magazine double pagee spread consists a main image on the right of the famous artist jay-z with a right red to white fade which changes colour right in the centre of his face. We cannot tell whether Jay-Z is giving a direct address as he is wearing black shades which cover his eyes but as he is facing the camera I assume that he is looking at the camera.
Mise-en-scene
Jay-z is wearing a black v-neck top with a long Chaim hanging from his neck suggesting wealth and black shades probably showing that he is trying to hide his identity or it could mean that it is quite sunny outside :).
His facial expression is portrayed as neutral
Target Audience
The target audience for this magazine would probably be the fans of Jay-Z and young people who enjoy listening to rap music.
The magazine double pagee spread consists a main image on the right of the famous artist jay-z with a right red to white fade which changes colour right in the centre of his face. We cannot tell whether Jay-Z is giving a direct address as he is wearing black shades which cover his eyes but as he is facing the camera I assume that he is looking at the camera.
Mise-en-scene
Jay-z is wearing a black v-neck top with a long Chaim hanging from his neck suggesting wealth and black shades probably showing that he is trying to hide his identity or it could mean that it is quite sunny outside :).
His facial expression is portrayed as neutral
Target Audience
The target audience for this magazine would probably be the fans of Jay-Z and young people who enjoy listening to rap music.
Denotation
This magazine double page spread consists of a main image of Jessie J on the left side and also a mini picture of her on the right with a reward.
Mise-en-scene
Jessie J is wearing a fury outfit which seems as it is keeping her warm, but in the other picture she is wearing see through leggings, all black and is holding a trophy which symbolizes success.
Target Audience
The target audience will be fans of jessie j and pop songs
This magazine double page spread consists of a main image of Jessie J on the left side and also a mini picture of her on the right with a reward.
Mise-en-scene
Jessie J is wearing a fury outfit which seems as it is keeping her warm, but in the other picture she is wearing see through leggings, all black and is holding a trophy which symbolizes success.
Target Audience
The target audience will be fans of jessie j and pop songs
Denotation
Within this video we see Drake with his team rapping to the camera which is him giving direct address
Mise-en-scene
Dark Clothing used, hoodies, jumpers, graphite, blurred images, old buildings which seem abandon, Nike gloves, cigars, wine
Narrative
Drake and his friends are at a big dine-in table and are drinking, smoking and eating whilst rapping to the song showing how close him and his group are as if they have a family relationship which is why in the song Drake refers to them as 'brothers'
Target Audience
The target audience to this song will be people who love rap music such as hip-hop and also fans of drake.
Within this video we see Drake with his team rapping to the camera which is him giving direct address
Mise-en-scene
Dark Clothing used, hoodies, jumpers, graphite, blurred images, old buildings which seem abandon, Nike gloves, cigars, wine
Narrative
Drake and his friends are at a big dine-in table and are drinking, smoking and eating whilst rapping to the song showing how close him and his group are as if they have a family relationship which is why in the song Drake refers to them as 'brothers'
Target Audience
The target audience to this song will be people who love rap music such as hip-hop and also fans of drake.
Denotation
50 Cent in hospital or a lab and it seems as if he is having a surgery, he is also on some exercise machines , then later on it seems as he is in a club or some type of party filled with his friends and surrounded by a group of girls.
Mise-en-scene
He's wearing a head band, he's sweating, in a lab and later on his in the club with a couple of females that are wearing clubbing like clothes.
Narrative
The rapper "50 Cent" is in a lab and is being tested on like he is used for an experiment, he is running and doing multiple types of exercises and there are men in la coats recording him
Target Audience
Fans of hip-hop, rap music and also fans of 50 cent.
50 Cent in hospital or a lab and it seems as if he is having a surgery, he is also on some exercise machines , then later on it seems as he is in a club or some type of party filled with his friends and surrounded by a group of girls.
Mise-en-scene
He's wearing a head band, he's sweating, in a lab and later on his in the club with a couple of females that are wearing clubbing like clothes.
Narrative
The rapper "50 Cent" is in a lab and is being tested on like he is used for an experiment, he is running and doing multiple types of exercises and there are men in la coats recording him
Target Audience
Fans of hip-hop, rap music and also fans of 50 cent.
Other conventions in front covers:
- Selling line
- PUFF
Other conventions in double page spreads:
- Headline
- Other images
Music video:
Genre Profile
Genre: Hip-Hop
Definition: a style of popular music of US black and Hispanic origin, featuring rap with an electronic backing.
History/Origins: In the 1970s, an underground urban movement known as "hip hop" began to develop in the Bronx, New York City. A man known as "Dj Kool Herc" aka Clive Campbell created the blueprint for hip hop music and culture by building upon the Jamaican tradition of impromptu toasting, a spoken type of boastful poetry and speech over music.
Hip-Hop timeline
1974 - Hip-hop is officially created
Kool Herc joined Grandmaster Caz, Grandmaster Flash, and Afrika Babaataa in the music business. Their particular brand of music earned the nickname "hip-hop."
1976 - DJ Battling
During a performance at the Bronx River Center, DJ Afrika Bambaataa went head to head with Disco King Mario. It became a DJ battle, which is now a major part of the hip-hop culture.
1978 - Rap music is identified
While hip-hop was just gaining momentum, a variance emerged. It was called rap music, and it would quickly gain popularity.
1984 - Hip-hop skyrockets
Hip-hop labels organized their first national tour and raked in over 3 million dollars. The industry gained more popularity when Michael Jackson did the moonwalk at the Grammy's, spawning major fandom and later an MTV show.
1985 - Present - Hip-hop and rap continued to make music that soared off the charts
The artists were often plagued with violence and personal battles, but their music continues to inspire and entertain audiences today.
Definition: a style of popular music of US black and Hispanic origin, featuring rap with an electronic backing.
History/Origins: In the 1970s, an underground urban movement known as "hip hop" began to develop in the Bronx, New York City. A man known as "Dj Kool Herc" aka Clive Campbell created the blueprint for hip hop music and culture by building upon the Jamaican tradition of impromptu toasting, a spoken type of boastful poetry and speech over music.
Hip-Hop timeline
1974 - Hip-hop is officially created
Kool Herc joined Grandmaster Caz, Grandmaster Flash, and Afrika Babaataa in the music business. Their particular brand of music earned the nickname "hip-hop."
1976 - DJ Battling
During a performance at the Bronx River Center, DJ Afrika Bambaataa went head to head with Disco King Mario. It became a DJ battle, which is now a major part of the hip-hop culture.
1978 - Rap music is identified
While hip-hop was just gaining momentum, a variance emerged. It was called rap music, and it would quickly gain popularity.
1984 - Hip-hop skyrockets
Hip-hop labels organized their first national tour and raked in over 3 million dollars. The industry gained more popularity when Michael Jackson did the moonwalk at the Grammy's, spawning major fandom and later an MTV show.
1985 - Present - Hip-hop and rap continued to make music that soared off the charts
The artists were often plagued with violence and personal battles, but their music continues to inspire and entertain audiences today.
Drawn Drafts
Poses and Costumes
Hand signs and Facial expressions:
Common poses:
Jewellery:
Brands used:
Story board:
Shooting Script
Front cover:
Double-page spread: